"Some will. Some won't. All that matters is what you do."- @ShannonRenee
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Shannon's thoughts on Marketing, Social Technology, Business and a few other things

Entries tagged "social"

7 Urban Legends of Social Marketing

All myth, legend, folklore, even old-wives tales have some semblance of truth in them. Over time, the truth has become watered-down and people have added... more

Good Communications is No Respecter of Age

Questions marketing professionals are asking and the answers they need to remember: How did social marketing become a young people's profession? Marketing professionals have adapted to new... more

Are We There Yet? (or Roadmap to Social Technology Success)

It's time for summer vacation: car: oil changed, gassed up and washed {check} clothes: outfit a day, plus a couple for dress up stuff, unmentionables and sundries {check} entertainment:... more

And why are you investing in social media?

Most communication vehicles had their turn as the shiny new marketing toy, billboards lined the horizon as cars began to venture cross country, radios gave... more

Be a Social Technology Professional

Most Americans begin driving in their teen years. They are woefully inexperienced and highly enthusiastic. They tend to drive too fast, take too many chances... more

It's Thursday, So It Must Be Time To Think: What's in a name?

Well, if it's your job title, a lot.   With the advent of social media, a new cadre of titles has emerged; they are creative and entertaining.... more

The Rewards of Listening to your Customers

Social technology marketing is the shiny toy in the room.   Everyone is doing it, trying it and seeing how to make it work for them. Your... more

Marketing has gone soft, and it's a good thing

Professional marketers have to get in touch with their inner love, peace and light...and it's all social technology's fault.   Social marketing consultants are telling traditional marketing... more

KISS: Keep It Simple and Social

Social Technoloy Straight Talk This is social technology in plain English, either you get it or you don't. 1. Social media ain't about you...if people want to... more

Are You There Universe, It's Me Margaret Calling...and Blogging, Tweeting, Texting and Updating

If only marketing was a simple as talking to the Universe...alas, marketing takes work and social technology marketing takes a lot of work. Social technology marketing... more

It's all about the conversation

William T. Dillard is credited with the famous real estate quote, 'location, location, location," simply put, when it comes to real estate, location is the... more

The Myth of Brand Control

Marketers often speak about controlling their brand, which by definition is out of their control. In the most layman of terms, a product's brand are... more
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